Turning a simple idea into a global surf charity, bringing mental health awareness to 200+ beaches in more than 50 countries.

Since launching in March 2013 OneWave has created a global impact, raising awareness and reducing social stigmas around mental health issues through their Fluro Friday Sessions. 

Fluro Friday's started at Bondi Beach and have now been held at more than 200 beaches across more than 50 countries, from New Zealand to Norway. In 2018 the OneWave community attracted global media attention when the Duke and Duchess of Sussex, Prince Harry and Meghan joined the anti-bad vibe circle wearing colourful leis for Fluro Friday at Bondi Beach.

OneWave also runs 'Free the Funk' Programs in schools and workplaces, which have impacted more than 50,000 people.

Organising a special Fluro Friday event at Bondi Beach to combine community, movement, and colour to raise awareness of mental health.

“The Color Run is a vehicle for inspiration and the synergies with One Wave are profound. Both The Color Run and One Wave have a single primary objective - making people happy via the power of colour and getting outdoors. Together we make a very happy and healthy community!” Luke Hannan - Color Run Director

I’m a branding specialist with 20+ years of experience in brand management and creative strategy—working across both client-side and agency-side roles.

I’ve worked globally in marketing and brand management for:
✔ Frucor Beverages (New Zealand)
✔ Unilever & Barclays Capital (London)
✔ SC Johnson, Brown-Forman & Kellogg’s (Sydney)

I’ve also led strategy agency-side as an Account Director at Bastion Effect in Sydney, working with clients like The Color Run.

This mix of corporate brand experience and agency strategy means I understand both sides of the industry—and know how to create brand campaigns, partnerships, and activations that truly connect.