I’ve spent 20 years in marketing and over a decade building a global social impact movement - and at the heart of it all, my biggest passion is helping people and building communities.

From launching Fluro Friday at Bondi to 200+ beaches in 50+ countries to creating mental health programs that have supported 50,000+ young people, I’ve learned what it takes to turn big ideas into real action - and now I want to help brands do the same.

When you work with How Good Creative, you get:

✔ Lived experience – I’ve been in your shoes, and I’ll walk alongside you to help create something that inspires people, builds community, and drives real impact.

✔ Creative strategy with purpose – Campaigns and partnerships that feel authentic, engaging, and built for good.

✔ A hands-on approach – I work with brands that are just as passionate about making a difference as I am.

If you want to create impact that’s good for people, the planet, and your brand - let’s make it happen.

HOW GOOD!