how good
CREATIVE
Helping brands create good for people and the planet.

WHY?
Too many people are doing it tough - and our planet needs our help more than ever.
At the same time, many brands want to help - or already are - but the good they’re doing isn’t always seen, shared, or celebrated.
How Good is here to change that…by helping bring the good to life, celebrating it, and creating impact that keeps on giving.
It all STARTS with an idea.
WHAT WE DO.
We’re a creative agency for good.
We help brands create good for people and the planet—through ideas, community, and connection.
HOW WE CREATE GOOD.
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BRAND STRATEGY
We help you find your why - then turn it into a clear, purpose-led strategy that’s full of impact and good vibes.
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CREATIVE IDEAS
We turn your purpose into creative that connects — campaigns, stories, and bold ideas that get people talking.
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EVENTS
From grassroots activations to major moments, we create experiences that move people and amplify your message.
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PARTNERSHIPS
We connect brands with charities and communities that share your mission, values, and vibe.
OUR WORK.
MEET THE FOUNDER
How Good Creative was founded by Grant Trebilco, who brings 20 years of marketing experience and over a decade building OneWave—a global mental health charity and social impact movement.
What started as a simple idea at Bondi Beach grew into Fluro Friday events in 50+ countries and mental health programs that have supported over 50,000 students and 5,000+ people in workplaces.
After facing his own mental health challenges, Grant created OneWave to give more people the chance to ride waves and talk about mental health. That lived experience continues to shape everything we do.
Now, through How Good Creative, he’s combining that journey with client- and agency-side experience to help others create good for people, the planet—and your brand.