how good
CREATIVE
Helping brands create good for people and the planet.
WHY?
Too many people are doing it tough - and our planet needs our help more than ever.
At the same time, many brands want to help - or already are - but the good they’re doing isn’t always seen, shared, or celebrated.
How Good is here to change that…by helping bring the good to life, celebrating it, and creating impact that keeps on giving.
It all STARTS with an idea.
WHAT WE DO.
We’re a creative agency for good.
We help brands create good for people and the planet - and bring the impact to life through creative ideas, community, and connection.
HOW WE create good.
BRAND STRATEGY
Strategies that build connection and drive impact - aligned with your purpose and values.
events
Experiences that connect people and spread the good vibes - through community and connection.
PARTNERSHIPS
Partnerships that connect brands with charities and communities - sharing your mission, values, and vibe.
CREATIVE IDEAS
Ideas and campaigns that connect, inspire, and create impact - for people and the planet.
OUR SERVICES.
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BRAND STRATEGY
Strategy that builds connection and drives impact — aligned with your purpose and values.
We help you define your brand’s why, then turn it into a clear, purpose-led strategy full of impact, connection, and good vibes.
Includes shaping your brand story so your purpose and impact connect with the people who matter most. -
CREATIVE IDEAS
Ideas that connect, inspire, and create impact - for people and the planet.
We turn your purpose into powerful creative - whether it’s a campaign, brand story, or a big idea that gets people talking.
From one-off impact campaigns to ongoing content series, we make sure your good is seen, shared, and celebrated. -
EVENTS
Experiences that connect people and spread the good vibes - through community and connection.
From grassroots activations to major impact events, we create experiences that spark connection and spread good vibes. -
PARTNERSHIPS
We connect brands with charities and communities that share your mission, values, and vibe.
Think of How Good as the Hinge for partnerships for good - helping brands and charities find the right match, minus the awkward first date (and no swiping required).
OUR WORK.
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12 years Building a global charity
As the founder of OneWave, Grant turned a simple idea into a global surf community, raising mental health awareness at 200+ beaches in over 50 countries.
From Fluro Fridays to Free the Funk school programs — his lived experience continues to shape everything we do at How Good Creative.
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20+ YEARS MARKETING EXPERIENCE
Grant’s worked across New Zealand, Australia, and the UK with brands like Frucor, Brown-Forman, SC Johnson, Kellogg’s (Nutri-Grain), Barclays Capital, and Bastion Effect (The Color Run).
This mix of commercial and purpose-led work shapes the way How Good Creative brings together strategy, creativity, and purpose to help brands create real impact (with good vibes all the way through).
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Public Speaking
Grant has inspired audiences around the world — from keynotes and panels to delivering school programs to over 50,000 young people across Australia and New Zealand.
He shares his lived experience with heart, humour, and hope to spark real conversations and help others create impact.
MEET THE FOUNDER
How Good Creative was founded by Grant Trebilco, who brings 20 years of marketing experience and over a decade building OneWave—a global mental health charity and social impact movement.
What started as a simple idea at Bondi Beach grew into Fluro Friday events in 50+ countries and mental health programs that have supported over 50,000 students and 5,000+ people in workplaces.
After facing his own mental health challenges, Grant created OneWave to give more people the chance to ride waves and talk about mental health. That lived experience continues to shape everything we do.
Now, through How Good Creative, he’s combining that journey with client- and agency-side experience to help others create good for people, the planet—and your brand.